International Marketing: Journal Articles

Articles from scholarly and professional journals are available from these subscription databases provided by the U of L Library.  The databases are not freely available on the Internet, so you should access them from here or from the library's website.  If you are off campus, you will be prompted to enter your U of L username and password as you open each database. 

Journal articles contain more up-to-date research than books, and are a great way to supplement your research. The U of L Library subscribes to many indexes and databases which allow you to search by keyword, subject, and many more fields (ie. company; product; geography; person) to find articles on your topic. These tools provide not only the citation for the articles, but usually also abstracts (a summary of what the article is about) and often link you to the full text of the article. If the full text isn't available either from the database in which you found the citation or by clicking the 'find full text' button, you can request the article via interlibrary loan. Remember that if your subject is somewhat multidisciplinary, databases from other subject areas may help. Database search tips