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MKTG 3215 — Introduction to Marketing Communications and Social Media: Articles & Data

Selected resources to help with finding information for MKTG 3215

Be sure to explore more than one database in order to find the best information possible. If one doesn't have what you are looking for, another might. Explore the subject headings, terminology, and references of the articles you do find - they might lead you to even more gold.

Finding Journal Articles

Journal articles contain more up-to-date research than books, and are a great way to supplement your research. The U of L Library subscribes to many indexes and databases which allow you to search by keyword, subject, and many more fields (ie. company; product; geography; person) to find articles on your topic. These tools provide not only the citation for the articles, but usually also abstracts (a summary of what the article is about) and often link you to the full text of the article. If the full text isn't available either from the database in which you found the citation or by clicking the 'find full text' button, you can request the article via interlibrary loan. Remember that if your subject is somewhat multidisciplinary, databases from other subject areas may help. Database search tips


Brand Reputation/Consumer Preferences/Demographic/Market Data

Social Media Data

Marketing/PR Websites

Recommended Marketing Databases

Database Searching

General Management Databases