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Mgt 3205 - Sports Marketing: Home

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Business Guides

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What's in this Guide?

This guide is an introduction to information resources available to you from the University of Lethbridge Library that can help you find industry-specific information for Canadian sport organizations. This type of information falls into a few different categories, each found under a separate tab at the top of this guide.

It is entirely possible that information exactly your type of organization, in a Canadian context, does not exist. In these cases, you can still try to find related information, and build a case based on similar cases in other geographic areas, or similar businesses in this area. If you're still having trouble, come by the reference desk or contact the Management librarian (information at right) for additional help.

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