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MGT 3205 — Sports Marketing: Home

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Business Guides

What's in this Guide?

This guide is an introduction to information resources available to you from the University of Lethbridge Library that can help you find industry-specific information for Canadian sport organizations. This type of information falls into a few different categories, each found under a separate tab at the top of this guide.

It is entirely possible that information exactly your type of organization, in a Canadian context, does not exist. In these cases, you can still try to find related information, and build a case based on similar cases in other geographic areas, or similar businesses in this area. If you're still having trouble, come by the reference desk or contact Sheilah Ayers — liaison librarian for the Dhillon School of Business.

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