In this guide, we use the term "industry" in its broadest sense, to include the production or supply of all goods and services.
You may need industry information for a number of different purposes, such as: to develop a marketing strategy for a company, or a product; to gather competitive intelligence; or to evaluate investment opportunities. Some things you may want to know about an industry include its: current structure and performance, history, trends and forecasts, standards and technology, and key companies.
There are several challenges in finding industry information. For one, the definition of "industry" may vary across different information sources. As well, emerging industries may be difficult to research, and smaller industries may be reported as part of a larger industry group. You may also notice varying quality of information across sources (government, commercial, or individual providers). Finally, obtaining quality information can be prohibitively expensive.
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