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Marketing: Home

A University of Lethbridge Library guide to Marketing research and resources.

Business Guides

What's in this Guide?

This guide is an introduction to resources available from the University of Lethbridge Library for research in the area of Marketing. It is a guide to get you started; there are many more resources available, so this is just a juping-off point for your research. If you are looking at marketing internationally, you may also find the International Marketing research guide helpful.  If you require more help finding resources, please visit the Research Help Desk on level 10 of the Library, or contact Shannon McAlorum, the liaison librarian for the Dhillon School of Business.


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